As Digital Marketing Manager for the North Pole Express, I led the digital campaign across social media, paid advertising, and influencer partnerships. I developed campaign content and strategy, coordinated influencer collaborations, and created video and social content to build awareness and drive ticket sales throughout the holiday season.
YoY Results:
Impressions: +87% → 900K+
Website traffic: +444%
Cost per click: -21%
Social media views: +380%
Interactions: +1,600%
Link clicks: +1,500%
Content Example:
